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Bachelor of Business in Convention and Event Management

Bachelors Degree

Course snapshot

Domestic snapshot

  • Course abbreviation

    BBusConv&EventMgt

  • Course code

    3007130

  • Credit points

    288

  • Equivalent units

    24

  • Indicative Fee

    Commonwealth supported

Overview

The Bachelor of Business in Convention and Event Management from Southern Cross Unviersity positions graduates at the centre of the fast-growing events industry. Students acquire the skills and knowledge required to pursue a career in the management, planning and marketing of corporate events, conventions and meetings, festivals and special events. 
 
A compulsory six-month internship is a key feature of this course and counts as four compulsory units of the degree. During this internship, students establish valuable industry experience, and develop their professional confidence and networks. 
 
This course offers an optional international exchange program for second-year students to study overseas.
 
 

Graduate AttributeCourse Learning Outcome
Intellectual rigour

Make decisions and exercise judgement in relation to business event and special event management

Review, critically analyse, consolidate and synthesise knowledge in convention and event management

Creativity

Demonstrate creative, strategic and critical thinking with highly developed problem-solving skills

Ethical practice

Demonstrate an understanding of ethical standards and professionalism

Evaluate issues with reference to sound ethical framework/s and sustainable practices

Act with integrity and responsibility in professional practice

Knowledge of a discipline

Demonstrate substantial knowledge business event and special event management within both local and international contexts

Have a deep understanding of those skills relevant to working and managing in convention and event settings

Lifelong learning

Demonstrate independent learning skills, reflection in practice, and information literacy skills for lifelong learning

Demonstrate initiative and judgement in planning and decision making in professional practice and/or scholarship

Communication and social skills

Communicate clearly, coherently and effectively, and be self-aware and empathetic

Demonstrate understanding of team dynamics and the ability to be effective team members

Cultural competence

Demonstrate sensitivity and respect for cultural diversity and the relationship between people in a range of professional and community contexts

Demonstrate awareness of the cultural, environmental and economic impacts of business event and special event management

An internship program, which counts as four core units of the degree, provides students with a block of practical workplace experience during their final study session in a hospitality, event or tourism organisation in Australia or overseas. 

While the course has no majors, students study areas including festival and special events planning; event operations management; facility and risk management; production planning and management; and convention and exhibition planning. The course has a strong focus on the convention, conferencing and event industries.

Location Teaching period UAC code QTAC code
Gold Coast Session 2, Session 3 N/A N/A
Online Session 2, Session 3 N/A N/A

Requirements

We encourage you to apply for the courses you most want to study. If you are not eligible to enter your chosen course right now, our team will work with you to find the best pathway option.

Before applying, make sure you double check all entry requirements, gather required documentation and review the University’s Rules Relating to Awards, noting any specifics listed below.

Course requirements

  1. To be eligible for the award of Bachelor of Business in Convention and Event Management, a candidate shall successfully complete twenty-four (24) units (288 credit points) comprising:
    1. all units listed in Part A (First year core units);
    2. all units listed in Part B (Second and Third year core units); and
    3. eight (8) units from Part C; or
    4. six (6) units from Part C and two (2) elective units from the University-wide offerings.
  2. To be eligible for the award of Associate Degree of Business in Convention and Event Management a candidate shall successfully complete sixteen (16) units (192 credit points) comprising:
    1. all units listed in Part A; and
    2. eight (8) units from either Part B and/or Part C.
  3. A candidate who, while enrolled in the Bachelor of Business in Convention and Event Management, may elect to be awarded the Associate Degree of Business in Convention and Event Management following withdrawal from the Bachelor Degree.

Course structure

Your course progression is in the recommended order you should complete your course in. It is important that you follow this to ensure you meet the course requirements. For further assistance see How to Enrol in Units using My Enrolment.

Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment.

Unit Code Unit Title Available Credit points Level of learning Notes
Year 1, Session 1
Part-time students should select two units for Year 1, Session 1 and the remaining two units for Year 2, Session 1
COM00207 -  Communication in Organisations Introductory
SOY00411 -  Tourism Theories and Practices Introductory
MNG10247 -  Managing Organisations Introductory
LAW00150 -  Introduction to Business Law Introductory
Year 1, Session 2
Part-time students should select two units for Year 1, Session 2 and the remaining two units for Year 2, Session 2
ACC10707 -  Accounting and Finance for Business Introductory
MKT00075 -  Marketing Principles Introductory
MNG00441 -  Hospitality Services Management Introductory
ECO10250 -  Economics for Decision Making Introductory
Year 2, Session 1
MNG10714 -  The Human Resource Management Expert Practitioner Intermediate
MKT01420 -  Convention and Exhibition Planning Intermediate
MNG00421 -  Festival and Special Events Planning Intermediate
1st unit from: Part C
Year 2, Session 2
MNG10226 -  Event Operations Management Intermediate
MNG10228 -  Production Management for Conventions and Events Intermediate
MNG10476 -  Professional Development for the Workplace Intermediate
2nd unit from: Part C
Year 3, Session 1
MNG00114 -  Competitive Strategy Advanced
MNG10720 -  Research for Business and Tourism Advanced
3rd unit from: Part C
4th unit from:Part C
Year 3, Session 2
MNG73005 -  Internship A Advanced Note 1
MNG73006 -  Internship B Advanced Note 1


Note 1:

Internship A and Internship B are both double-weighted units that are usually completed over a 14-week (450 hours) period after the completion of a minimum of 16 units including the Professional Development for the Workplace unit (MNG10476). All internship placements must be approved by the Work Integrated Learning Coordinator, prior to commencement.

Note 2:

These units allow students to undertake an international exchange usually in their 2nd year of study. Interested students must seek advice on how exchange units may correspond to their course structure before applying through the International Office.

Unit Code Unit Title Level of learning Notes

Part A
First Year Core Units
COM00207 Communication in Organisations Introductory
SOY00411 Tourism Theories and Practices Introductory
LAW00150 Introduction to Business Law Introductory
MNG10247 Managing Organisations Introductory
MNG00441 Hospitality Services Management Introductory
MKT00075 Marketing Principles Introductory
ACC10707 Accounting and Finance for Business Introductory
ECO10250 Economics for Decision Making Introductory

Part B
2nd and 3rd Year Core Units
MNG10714 The Human Resource Management Expert Practitioner Intermediate
MNG10476 Professional Development for the Workplace Intermediate
MNG00114 Competitive Strategy Advanced
MNG10720 Research for Business and Tourism Advanced
MNG73005 Internship A Advanced Note 1
MNG73006 Internship B Advanced Note 1

Part C

Unit Code Unit Title Level of learning Notes
Complete the following four (4) units:
MKT01420 Convention and Exhibition Planning Intermediate
MNG00421 Festival and Special Events Planning Intermediate
MNG10226 Event Operations Management Intermediate
MNG10228 Production Management for Conventions and Events Intermediate
Choose four (4) from the following:
MKT00128 Tourism and Hospitality Sales and Promotion Intermediate
SCI00419 Food and Beverage Management Intermediate
MNG10696 International Tourism Destinations Intermediate
MNG01222 Facility and Risk Management for Hospitality Operations Intermediate
ISY10058 Electronic Commerce Systems Intermediate
MNG00314 Entrepreneurship and Innovation Advanced
EXE1051-8 Business and Tourism International Exchange I-VIII Note 2