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Unit of Study MKT01420 - Convention and Exhibition Planning (2018)

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Unit Snapshot

  • Enrolment information

    This unit is core in the conventions and events major. It should be studied in conjunction with MNG00421 and before commencing study in units MNG10226 and MNG10228

Unit description

Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.

Unit content

Topic 1:  Activities, profile and benefits

Topic 2:  Industry Structure

Topic 3: B2B marketing – Clients and ROI

Topic 4: Program design

Topic 5: Venues

Topic 6: Destinations

Topic 7: Bids and Briefs

Topic 8: Income sources (registration, sponsorship, exhibition, grants)

Topic 9: Planning for On site operations – Meetings 

Topic 10: Exhibition and Trade Fair management 

Topic 11: Marketing to attendees

Topic 12: Conference and Exhibition Software

Availabilities

Location Domestic International
Gold Coast Session 1 Session 1
Melbourne - The Hotel School Session 3 Session 3
Online Session 1,  3 Session 1,  3,  3
Sydney - The Hotel School Session 3 Session 3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Comprehend and evaluate the significance of business events regionally, nationally and internationally
2 Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions.
3 Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
4 Plan, develop and present a bid proposal to host a conference and exhibition.

On completion of this unit, students should be able to:

  1. Comprehend and evaluate the significance of business events regionally, nationally and internationally
    • GA7:
  2. Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions.
    • GA4:
  3. Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
    • GA4:
  4. Plan, develop and present a bid proposal to host a conference and exhibition.
    • GA4:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.