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Unit Summary
Unit aim
Examines the dynamics of the visitor economy from governance, policy and stakeholder perspectives. Students will develop an industry standard portfolio for a destination of their choice.
Unit content
Module 1: Introducing the visitor economy
Module 2: Stakeholder roles in managing the visitor economy
Module 3: Developing the visitor economy
Module 4: Designing and developing contemporary visitor experiences
Module 5: Risks to the visitor economy
Module 6: Trends influencing the visitor economy
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | describe a visitor economy |
| 2 | analyse the role of stakeholders in visitor economy planning |
| 3 | examine visitor experience design and development best practices |
| 4 | identify trends and risks impacting the visitor economy. |
On completion of this unit, students should be able to:
- describe a visitor economy
- analyse the role of stakeholders in visitor economy planning
- examine visitor experience design and development best practices
- identify trends and risks impacting the visitor economy.
Prescribed texts
- No prescribed texts.