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Unit of Study TOUR2013 - Digital Tourism (2021)

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Unit Snapshot

Unit description

Examines the ways digital transformations are reshaping the total tourism experience and how tourism operations are increasingly facilitated through digital technologies. Provides students with the conceptual understanding of the relationship between digital technologies, tourism and broader society, as well as helping them to develop pertinent skills in designing a digital solution to a tourism problem and in analysing impacts of the solution on tourism experience and management.

 

Unit content

Topic 1: Tourism and digital culture

Topic 2: Social media and digital marketing

Topic 3: Digital disruption

Topic 4: Smart tourism destinations

Topic 5: Digital platforms and the tourism experience

Topic 6: Digital solutions

 

Availabilities

Not currently available in 2021

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Explain the role of digital platforms in contemporary tourism

Analyse the impacts of digital platforms on tourism experience and management

Creatively design a digital solution to a tourism problem