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Unit of Study MRKT6001 - Marketing (2021)

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Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

debate the role of markets and marketing in today's contemporary business environment

analyse buying behaviour in order to develop effective marketing communications

critically evaluate the marketing strategies of private and public organisations

design a marketing plan.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.