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Unit of Study MRKT6001 - Marketing (2021)
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Unit Snapshot
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Unit typeo
PG Coursework Unit
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Credit points
12
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Faculty/College
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
debate the role of markets and marketing in today's contemporary business environment
analyse buying behaviour in order to develop effective marketing communications
critically evaluate the marketing strategies of private and public organisations
design a marketing plan.
Prescribed learning resources
Prescribed Texts
- No prescribed texts.
Prescribed Learning Resources may change in future Teaching Periods.