Unit of Study MRKT2007 - Digital Marketing Strategies (2023)
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UG Coursework Unit
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
analyse and apply key digital marketing tools
demonstrate creativity and innovation in the application of digital marketing strategies
undertake an innovative, ethical and sustainable digital marketing campaign that is culturally aware.
Prescribed learning resources
- No prescribed texts.
- No prescribed resources/equipment.
Prescribed Learning Resources may change in future Teaching Periods.