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Unit of Study MRKT2004 - Marketing Communications (2023)

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Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

apply the principles involved in marketing communications

evaluate different marketing communication strategies and tactics

construct relevant marketing communication strategies and tactics for specific target markets.

Prescribed learning resources

Prescribed Texts
  • Belch, GE & Belch, MA, 2021, Advertising and Promotion: An Integrated Marketing Communication Perspective, 12th Edition, McGraw Hill Education, New York. ISBN: ISBN13: 9781260259315.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.