Unit of Study MRKT2003 - Global Marketing (2023)
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UG Coursework Unit
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
analyse how the international environment impacts upon global marketing activities
compare and contrast marketing-mix management in domestic and foreign markets
assess the future of global marketing.
Prescribed learning resources
- Mariadoss, BJ, 2018, Core Principles of International Marketing, Washington State University, Creative Commons Attribution (ShareAlike).
- No prescribed resources/equipment.
Prescribed Learning Resources may change in future Teaching Periods.