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Unit of Study MRKT2003 - Global Marketing (2022)

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Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

analyse how the international environment impacts upon global marketing activities

compare and contrast marketing-mix management in domestic and foreign markets

assess the future of global marketing.

Prescribed learning resources

Prescribed Texts
  • Keegan, WJ & Green, MC, 2017, Global Marketing, 9th edn (Global), Pearson Education, New York. ISBN: 978-1-292-15076-5.

Prescribed Texts
  • Mariadoss, BJ, 2018, Core Principles of International Marketing, Washington State University, Creative Commons Attribution (ShareAlike).

Prescribed Learning Resources may change in future Teaching Periods.