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Gold Coast
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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Advanced

Anti-requisites

have successfully completed MNG00716 - Entrepreneurship and Marketing Strategic Management (unit from the old Master of Business Administration, no longer on offer)

Unit aim

Provides students with the knowledge and skills to manage the strategy process and to engage in strategic thinking in order to assure the long-term success of an organisation in highly competitive environments. It examines all aspects of the strategy process – strategic analysis, choice and action – and puts it in context. The unit develops skills in analysis, interpretation, communication and evaluation. To accomplish these goals the unit is structured around case analysis of real organisations.

Unit content

1.   Introducing Strategy
2.   The Environment
3.   Strategic Capabilities
4.   Strategic Purpose and Culture
5.   Business Strategy
6.   Corporate Strategy and Diversification
7.   International Strategy
8.   Innovation and Entrepreneurship
9.   Leading and Managing Strategic Change
10. The Politics and Practice of Strategy
11. Organising for Success
12. Revision

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 critically discuss the theories, concepts and models of strategic management and its place in the practice of management and business Intellectual rigour
2 think strategically about an organisation, its context and position, its long-term direction and viability, its capabilities, the effectiveness of its strategy, and its capacity to secure sustainable competitive advantage Intellectual rigour Knowledge of a discipline
3 apply strategic management frameworks and tools to conduct strategic analysis, make appropriate strategic choices and implement effective strategies Intellectual rigour Knowledge of a discipline
4 have developed skills and competences in analysis, interpretation, planning, design, and implementation of strategies Communication and social skills
5 integrate and synthesise knowledge and skills gained in earlier units and be able to have a sophisticated, whole-of-organisation understanding of strategic practice Intellectual rigour Knowledge of a discipline
6 analyse and manage strategy ethically and in proper regard to context, including its relation corporate social responsibility, international and diverse environments, multiple stakeholders and to internal relations and politics. Ethical practice

On completion of this unit, students should be able to:

  1. critically discuss the theories, concepts and models of strategic management and its place in the practice of management and business
    • GA1: Intellectual rigour
  2. think strategically about an organisation, its context and position, its long-term direction and viability, its capabilities, the effectiveness of its strategy, and its capacity to secure sustainable competitive advantage
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  3. apply strategic management frameworks and tools to conduct strategic analysis, make appropriate strategic choices and implement effective strategies
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  4. have developed skills and competences in analysis, interpretation, planning, design, and implementation of strategies
    • GA6: Communication and social skills
  5. integrate and synthesise knowledge and skills gained in earlier units and be able to have a sophisticated, whole-of-organisation understanding of strategic practice
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  6. analyse and manage strategy ethically and in proper regard to context, including its relation corporate social responsibility, international and diverse environments, multiple stakeholders and to internal relations and politics.
    • GA3: Ethical practice

Prescribed texts

  • Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regnér, P, 2017, Exploring Strategy: Text and Cases, 11th edn, Pearson Education Limited, United Kingdom. ISBN: 978-1-292-14512-9 (print); (eText) 978-1-292-14514-3.
Prescribed texts may change in future study periods.