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Unit Summary
Unit type
PG Coursework Unit
Credit points
12
AQF level
Level of learning
Introductory
Former School/College
Anti-requisites
MNG00716
Unit aim
Deals with the realities confronting entrepreneurial decision making in a contemporary context and introduces students to core marketing concepts - students assess how to harness the creative potential of complex dynamics in a systemic approach that creates, grows and amplifies value throughout the system. The unit explores strategy, entrepreneurship and marketing and provides a framework for understanding relevant theory and its application.
Unit content
The unit is developed around four modules that combined build an understanding of the concept and application of strategic entrepreneurship. Each module represents approximately 30 learning hours. The four modules are:
Module 1 - Entrepreneurial theory
Module 2 - Marketing theory
Module 3 - Innovative entrepreneurial and marketing practice
Module 4 - The strategic imperative
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | Demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing. | |||||||
| 2 | Evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations. | |||||||
| 3 | Explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities. | |||||||
| 4 | Assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative. | |||||||
On completion of this unit, students should be able to:
-
Demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing.
- GA1:
-
Evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations.
- GA5:
-
Explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities.
- GA2:
- GA6:
-
Assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative.
- GA5:
Prescribed texts
- A custom made book accompanies this dual themed unit. More detailed information can be found on the MNG91002 MySCU Learning Site: Scarborough, 2014, Entrepreneurship & Marketing: Critical Concepts, Custom Edition, Pearson Custom Books. ISBN: 9781488610424.