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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

8

Level of learning

Introductory

Former School/College

Former School of Business and Tourism

Unit aim

Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.

Unit content

Topics

1. Communication theories and concepts

  • The communication process
  • Communication strategies, styles and choices

2. Managing the writing process

  • Business versus academic writing
  • Academic integrity, literacy and referencing

3. Writing in genres (Part 1): Persuasion and critical analysis

  • Persuasive writing techniques
  • Position arguments
  • Support claims with reasons

4. Writing in genres (Part 2): Case study and reports

  • Elements of a case study
  • Draw conclusions from observed facts
  • Elements of a report

5. Communicating among people (Part 1)

  • Interpersonal communication
  • Group communication
  • Oral presentations: preparing to speak

6. Communicating among people (Part 2)

  • Communicating in a diverse world
  • Communicating across cultures
  • Communication and sustainability

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Identify different forms and theories of management communication
2 Apply skills to manage the writing process
3 Apply principles of academic integrity and literacy
4 Write clear and concise business documents
5 Apply effective communication skills, both individually and in diverse groups.

On completion of this unit, students should be able to:

  1. Identify different forms and theories of management communication
    • GA6:
  2. Apply skills to manage the writing process
    • GA5:
    • GA6:
  3. Apply principles of academic integrity and literacy
    • GA3:
    • GA6:
  4. Write clear and concise business documents
    • GA5:
    • GA6:
  5. Apply effective communication skills, both individually and in diverse groups.
    • GA6:

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.
Prescribed texts may change in future teaching periods.