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Unit Summary
Unit type
PG Coursework Unit
Credit points
12
AQF level
Level of learning
Introductory
Former School/College
Unit aim
Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.
Unit content
- The purpose of communication
- Credibility as a writer
- Managing the writing process
- Interpretation and evaluation
- Persuasion and argument
- Analysis and the case study
- Communication among people: Communicate across culture
- Communication among people: Corporate communications
- Communication among people: Oral presentations
- Communication in a digitally integrated world
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
---|---|---|---|---|---|---|---|---|
1 | Identify different forms and theories of management communication | |||||||
2 | Apply skills to manage the writing process | |||||||
3 | Apply principles of academic integrity and academic literacy | |||||||
4 | Write clear and concise business documents | |||||||
5 | Apply effective communication skills, both individually and in diverse groups |
On completion of this unit, students should be able to:
-
Identify different forms and theories of management communication
- GA6:
-
Apply skills to manage the writing process
- GA5:
- GA6:
-
Apply principles of academic integrity and academic literacy
- GA3:
- GA6:
-
Write clear and concise business documents
- GA5:
- GA6:
-
Apply effective communication skills, both individually and in diverse groups
- GA6:
Prescribed texts
- Prescribed text information is not currently available.
- No prescribed texts.
- No prescribed texts.