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Location Domestic International
Gold Coast
Session1,2
Session1,2
Melbourne
Session1
Session1,2,3
Online
Session1,2,3
Session1,2,3
Perth
Session1
Session1,2,3
Sydney
Session1,2
Session1,2,3

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

8

Level of learning

Introductory

Former School/College

Former School of Business and Tourism

Unit aim

Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.

Unit content

  1. The purpose of communication
  2. Credibility as a writer
  3. Managing the writing process
  4. Interpretation and evaluation
  5. Persuasion and argument
  6. Analysis and the case study
  7. Communication among people: Communicate across culture
  8. Communication among people: Corporate communications
  9. Communication among people: Oral presentations
  10. Communication in a digitally integrated world

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Identify different forms and theories of management communication
2 Apply skills to manage the writing process
3 Apply principles of academic integrity and academic literacy
4 Write clear and concise business documents
5 Apply effective communication skills, both individually and in diverse groups

On completion of this unit, students should be able to:

  1. Identify different forms and theories of management communication
    • GA6:
  2. Apply skills to manage the writing process
    • GA5:
    • GA6:
  3. Apply principles of academic integrity and academic literacy
    • GA3:
    • GA6:
  4. Write clear and concise business documents
    • GA5:
    • GA6:
  5. Apply effective communication skills, both individually and in diverse groups
    • GA6:

Prescribed texts

  • Prescribed text information is not currently available.

  • No prescribed texts.

  • No prescribed texts.
Prescribed texts may change in future teaching periods.