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Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Advanced

Unit aim

The complexity of the new millennium has brought with it many challenges for countries such as Australia, who are increasingly dependent on overseas trade. As a consequence, business executives must understand the mechanisms and skills required in exporting, and use such proficiencies to improve Australia's positioning in broader world markets. This course will provide students with the overview of such key exporting features, whilst allowing them to apply, practically, effective export management techniques.

Unit content

Topic 1: Introduction to International Marketing and Export Management
Topic 2: Exporting - An Australian Context 
Topic 3: The International Environment: Culture, Economic, Political/Legal, Competition 
Topic 4: Export Market Selection - Definition and Strategies 
Topic 5: Market Entry Strategies 
Topic 6: Export (and Non-Export) Entry Modes 
Topic 7: Product Decisions
Topic 8: Pricing and Financial Decisions
Topic 9: Promotion and Marketing Communications
Topic 10: Export Supply Chain Management

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 assess critical information related to the practice of importing and exporting
2 provide an insight into the importance of importing and exporting with respect to the broader Australian economy
3 critically discuss the various transportation modes in importing and exporting
4 apply critical export-related decisions for successful export management.

On completion of this unit, students should be able to:

  1. assess critical information related to the practice of importing and exporting
    • GA2:
    • GA4:
  2. provide an insight into the importance of importing and exporting with respect to the broader Australian economy
    • GA2:
    • GA4:
  3. critically discuss the various transportation modes in importing and exporting
    • GA2:
    • GA5:
  4. apply critical export-related decisions for successful export management.
    • GA4:
    • GA5: