Availabilities:

Location Domestic International
Brisbane - The Hotel School
Session3
Session3
Gold Coast
Session1
Session1
Melbourne - The Hotel School
Session1,3
Session1,3
Online
Session1,3
Session1,3
Papua New Guinea - IBSU Port Moresby N/A
Session1
Sydney - The Hotel School
Session1,3
Session1,3

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Advanced

Former School/College

Former School of Business and Tourism

Unit aim

Develops students’ understanding of the importance and application of the research process to businesses. Through a project-based teaching approach, students develop a research question and choose appropriate theoretical, methodological, and analytical frameworks to best answer that question. Students gain skills in the planning, preparation, design and presentation of a business research project.

Unit content

  1. Introducing business research
  2. Beginning research
  3. Review of related literature
  4. Research design
  5. Quantitative methods
  6. Qualitative methods
  7. Selecting the sample
  8. Analysing the data
  9. Reporting the research

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 develop a formal and robust research question on which to base a research project
2 write a critical literature review and explain its role in the research planning process
3 plan and design a research proposal
4 explain basic qualitative and quantitative data collection methods and methods of analysis
5 critically evaluate the limitations of social research

On completion of this unit, students should be able to:

  1. develop a formal and robust research question on which to base a research project
    • GA1:
  2. write a critical literature review and explain its role in the research planning process
    • GA1:
  3. plan and design a research proposal
    • GA1:
    • GA2:
  4. explain basic qualitative and quantitative data collection methods and methods of analysis
    • GA1:
    • GA3:
  5. critically evaluate the limitations of social research
    • GA1:

Prescribed texts

  • Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.

  • Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.
Prescribed texts may change in future teaching periods.