Availabilities:

Location Domestic International
Coffs Harbour Session 1 Session 1
Gold Coast Session 1 Session 1
Lismore Session 1 Session 1
Melbourne - The Hotel School Session 1 Session 1
Online Session 1,  3 N/A
Papua New Guinea - IBSU Enga N/A Session 1
Papua New Guinea - IBSU Port Moresby N/A Session 1
Singapore - MDIS N/A Session 1
Sydney - The Hotel School Session 1 Session 1

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Advanced

Pre-requisites

96 Credit Points

Unit aim

Develops students’ understanding of the importance and application of the research process to businesses. Through a project-based teaching approach, students develop a research question and choose appropriate theoretical, methodological, and analytical frameworks to best answer that question. Students gain skills in the planning, preparation, design and presentation of a business research project.

Unit content

  1. Introducing business research
  2. Beginning research
  3. Review of related literature
  4. Research design
  5. Quantitative methods
  6. Qualitative methods
  7. Selecting the sample
  8. Analysing the data
  9. Reporting the research

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 develop a formal and robust research question on which to base a research project
2 write a critical literature review and explain its role in the research planning process
3 plan and design a research proposal
4 explain basic qualitative and quantitative data collection methods and methods of analysis
5 critically evaluate the limitations of social research

On completion of this unit, students should be able to:

  1. develop a formal and robust research question on which to base a research project
    • GA1:
  2. write a critical literature review and explain its role in the research planning process
    • GA1:
  3. plan and design a research proposal
    • GA1:
    • GA2:
  4. explain basic qualitative and quantitative data collection methods and methods of analysis
    • GA1:
    • GA3:
  5. critically evaluate the limitations of social research
    • GA1:

Prescribed texts

  • Quinlan, Babin, Carr, Griffin and Zikmund, 2015, Business Research Methods, First edition, Cengage, Hampshire. ISBN: 9781473704855.

  • Quinlan, Babin, Carr, Griffin and Zikmund, 2015, Business Research Methods, First edition, Cengage, Hampshire. ISBN: 9781473704855.
Prescribed texts may change in future teaching periods.