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Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Former School/College

Former School of Business and Tourism

Unit aim

Develops students' understanding of the planning, development and management of tourism destinations. Examines the core theoretical models related to destination development and tourist typologies, as well as managerial issues related to destination management organisations (DMOs), including destination competitiveness and crisis preparation and recovery. This is supported by the use of case studies applied in different contexts (urban, rural, mountain, island and coastal destinations) and scales (national, regional and local).

Unit content

1. Organisation of tourism at destination

2. Modelling destination development

3. Destination planning

4. Destination competitiveness

5. The role of destination management organisations

6. Risk, crisis and recovery management

7. Urban destinations

8. Coastal destinations

9. Mountain and rural destinations

10. Island destinations

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 analyse and discuss key concepts, theories and issues in the planning, development, management and marketing of international tourism destinations
2 explain the interrelationships between destination planning and management principles and practices in the context of urban, coastal, rural, mountain and island destinations
3 demonstrate a critical appreciation of the variety of factors influencing the development of competitive international tourism destinations
4 demonstrate a high level of critical thinking and analytical skill, report writing and communication skills in discussing the planning, management and development of international tourism destinations.

On completion of this unit, students should be able to:

  1. analyse and discuss key concepts, theories and issues in the planning, development, management and marketing of international tourism destinations
    • GA1:
    • GA4:
    • GA7:
  2. explain the interrelationships between destination planning and management principles and practices in the context of urban, coastal, rural, mountain and island destinations
    • GA1:
    • GA4:
  3. demonstrate a critical appreciation of the variety of factors influencing the development of competitive international tourism destinations
    • GA1:
    • GA4:
    • GA7:
  4. demonstrate a high level of critical thinking and analytical skill, report writing and communication skills in discussing the planning, management and development of international tourism destinations.
    • GA1: