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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Unit aim
This unit provides students with a comprehensive view and understanding of operational and managerial aspects of the cruise ship business. Regulation, marketing, human resources, safety & security management, accommodation, food and beverage, itinerary planning and impacts are some of the aspects explored in this unit.
Unit content
- Cruise tourism: development and overview
- Regulatory environment
- Cruise distribution and product
- Demand for cruise
- Cruise itineraries and their impacts
- Working onboard
- Revenue and facilities management
- Hotel and F&B operations
- Health, safety and security management
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment | |||||||
| 2 | appreciate the historical growth and probable future directions of the cruise sector | |||||||
| 3 | evaluate globalisation aspects influencing employment at sea and itinerary impacts | |||||||
| 4 | analyse the major operational and managerial aspects related to cruise line businesses and cruise ships. | |||||||
On completion of this unit, students should be able to:
-
critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment
- GA4:
-
appreciate the historical growth and probable future directions of the cruise sector
- GA4:
-
evaluate globalisation aspects influencing employment at sea and itinerary impacts
- GA2:
- GA3:
- GA4:
-
analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.
- GA2:
- GA4:
Prescribed texts
- Vogel, M, Papathanassis, A & Wolber, B (eds), 2012, The Business and Management of Ocean Cruises, CABI , Osfordshire, UK. ISBN: 978 1 84593 845 1.