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Location Domestic International
Online Session 1,  3 Session 3,  3

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

10

Level of learning

Advanced

Former School/College

Former School of Business and Tourism

Unit aim

Provides an advanced understanding of quantitative research methods and the appropriate statistical procedures for the analysis of data obtained from various research designs. The unit also provides an understanding of the statistical computer program necessary to undertake such analysis.

Unit content

Covers the following areas of business research methodology:

Topic 1: Elements of scientific research

Topic 2: Quantitative research design 

Topic 3: Quantitative data collection

Topic 4: Quantitative data analysis 

Topic 5: Descriptive statistics

Topic 6: Univariate analyses

Topic 7: Analyses of difference between two variables

Topic 8: Measures of association between two variables

Topic 9: Multiple linear regression

Topic 10: Logistic regression

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 apply the range of methodologies appropriate to quantitative research
2 develop research questions and conduct hypothesis testing
3 apply various sampling and measuring techniques and issues associated with quantitative research designs
4 conduct, interpret and present in an academic and practitioner context a variety of quantitative analyses for different research questions
5 demonstrate literacy skills to assist in reviewing, understanding and assessing published research in your specific field.

On completion of this unit, students should be able to:

  1. apply the range of methodologies appropriate to quantitative research
    • GA3:
  2. develop research questions and conduct hypothesis testing
    • GA3:
  3. apply various sampling and measuring techniques and issues associated with quantitative research designs
    • GA3:
  4. conduct, interpret and present in an academic and practitioner context a variety of quantitative analyses for different research questions
    • GA1:
    • GA5:
  5. demonstrate literacy skills to assist in reviewing, understanding and assessing published research in your specific field.
    • GA1:
    • GA5:

Prescribed texts

  • eBook: Zikmund, WG, Babin, BJ, Carr, JC & Griffin, M, 2013, Business Research Methods, 9th edn, Cengage, Sydney. ISBN: 9781285202068.
  • Prescribed text information is not currently available.

  • eBook: Zikmund, WG, Babin, BJ, Carr, JC & Griffin, M, 2013, Business Research Methods, 9th edn, Cengage, Sydney. ISBN: 9781285202068.
  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.