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Unit of Study MNG00716 - Entrepreneurship and Marketing (2014)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing
2 evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations
3 explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities
4 assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative.

On completion of this unit, students should be able to:

  1. demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing
    • GA1:
  2. evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations
    • GA5:
  3. explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities
    • GA2:
    • GA6:
  4. assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative.
    • GA5:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.