Availabilities:

Not currently available in 2016

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Introductory

Unit aim

Develops critical thinking and problem solving skills for strategic decision-making in gambling enterprises in the areas of market position, competitiveness, corporate citizenship and social performance.

Unit content

  1. Perspectives on strategic management
  2. Alternative approaches to creating strategy
  3. Stakeholder influences on strategic choice in gambling
  4. Macro-environmental and industry influences on strategic choice in gambling
  5. Internal influences on strategic choice in gambling
  6. Strategic choice:
  7. Business level strategies in gambling
  8. Competition, cooperation and coexistence in gambling
  9. Strategy implementation and evaluation in gambling.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 describe and explain the strategic management process and discuss its relevance for gambling enterprises, demonstrating knowledge of strategic management as treated in the literature
2 explain the relevance of stakeholder, macro-environmental and industry influences on strategic choice in gambling
3 explain the relevance of internal organisational capabilities on strategic choice in gambling
4 analyse a range of competitive and cooperative strategies used by business organisations and their appropriate contexts for application in gambling
5 critically discuss how factors internal to a business organisation can support strategy implementation in gambling enterprises.

On completion of this unit, students should be able to:

  1. describe and explain the strategic management process and discuss its relevance for gambling enterprises, demonstrating knowledge of strategic management as treated in the literature
    • GA3:
    • GA4:
  2. explain the relevance of stakeholder, macro-environmental and industry influences on strategic choice in gambling
    • GA3:
    • GA4:
  3. explain the relevance of internal organisational capabilities on strategic choice in gambling
    • GA3:
    • GA4:
  4. analyse a range of competitive and cooperative strategies used by business organisations and their appropriate contexts for application in gambling
    • GA3:
    • GA4:
  5. critically discuss how factors internal to a business organisation can support strategy implementation in gambling enterprises.
    • GA1:
    • GA3:
    • GA4: