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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Unit aim
Explores the entrepreneurial processes in the context of tourism and hospitality industries. Using an entrepreneurial idea, students will apply problem solving and decision making for strategic and general management of entrepreneurial ventures.
Unit content
- Perspectives on entrepreneurship
- Personal and sociological influences on entrepreneurship
- Environmental influences on entrepreneurship
- Opportunity recognition and evaluation
- Planning the new venture
- Legal and financial issues during start-up
- Entry strategies for the new venture
- Franchising
- General management in the entrepreneurial venture
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
---|---|---|---|---|---|---|---|---|
1 | describe and apply theories of entrepreneurial activities and processes | |||||||
2 | discuss personal, sociological and environmental antecedents to the entrepreneurial process | |||||||
3 | analyse the role of opportunity recognition, innovation and creativity in the entrepreneurial process | |||||||
4 | critically analyse a business start-up in the light of entrepreneurial theory | |||||||
5 | identify contemporary entrepreneurship issues including pertinent financial and legal issues in the pre start-up phase of venture creation. |
On completion of this unit, students should be able to:
-
describe and apply theories of entrepreneurial activities and processes
- GA2:
- GA4:
-
discuss personal, sociological and environmental antecedents to the entrepreneurial process
- GA4:
-
analyse the role of opportunity recognition, innovation and creativity in the entrepreneurial process
- GA2:
-
critically analyse a business start-up in the light of entrepreneurial theory
- GA2:
- GA4:
-
identify contemporary entrepreneurship issues including pertinent financial and legal issues in the pre start-up phase of venture creation.
- GA2:
- GA4:
Prescribed texts
- Unit Textbook: Schaper, M, Volery, T, Weber, P & Gibson, B, 2014, Entrepreneurship and Small Business, 4th Asia-Pacific edn, John Wiley and Sons, Australia. ISBN: 978 0 730 30558 3.
- Prescribed text information is not currently available.
- No prescribed texts.