Availabilities:

Location Domestic International
Coffs Harbour Session 1 Session 1
Gold Coast Session 1,  3 Session 1,  3
Melbourne - The Hotel School Session 2 Session 2
Online Session 1,  3 Session 1,  3
Singapore - MDIS N/A Session 3
Sydney - The Hotel School Session 2 Session 2
Uzbekistan - MDIS Tashkent N/A Session 3

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Unit aim

Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.

Unit content

Topic 1 Event definitions and categories
Topic 2 Event Audiences
Topic 3 Impacts: economic and political
Topic 4 Impacts: socio-cultural and environmental
Topic 5 Evaluating Events
Topic 6 Programming concepts and core values
Topic 7 Site and venue selection
Topic 8 Financial management, administration and governance
Topic 9 Promotion and PR
Topic 10 Sponsorship and evaluation
Topic 11 Grant proposals and acquittal processes

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 comprehend and evaluate the role of festivals and special events in contemporary society
2 identify and discuss the various planning processes of the events industry and explore specific implications for event management
3 identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.

On completion of this unit, students should be able to:

  1. comprehend and evaluate the role of festivals and special events in contemporary society
    • GA4:
    • GA7:
  2. identify and discuss the various planning processes of the events industry and explore specific implications for event management
    • GA1:
    • GA4:
  3. identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.
    • GA4:
    • GA7:

Prescribed texts

  • Holmes.K, Hughes.M, Mair.J and Carlsen.J, 2015, Events and Sustainability, 1st edn, Routledge, Abingdon UK. ISBN: 978-0-415-74450-8.

  • No prescribed texts.

  • Holmes, K, Hughes, M, Mair, J & Carlsen, J, 2015, Events and Sustainability, 1st Edition, Routledge, Abingdon.. ISBN: ISBN: UK978-0-415-74450-8..
Prescribed texts may change in future teaching periods.