Availabilities:

Location Domestic International
Gold Coast Session 1 Session 1
Online Session 1,  3 Session 1,  3
Sydney - The Hotel School Session 2 Session 2

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Unit aim

Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.

Unit content

Topic 1: Event definitions and categories
Topic 2: Impacts:  economic and political
Topic 3: Impacts: socio-cultural and environmental
Topic 4: Organisational structures, administration and governance
Topic 5: Financial management and cash flow management
Topic 6: Programming concepts and core values
Topic 7: Site and venue selection
Topic 8: Selection and contracting content presenters and performers
Topic 9: Sponsorship and evaluation
Topic 10: Grant proposals and acquittal processes

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 comprehend and evaluate the role of festivals and special events in contemporary society
2 identify and discuss the various planning processes of the events industry and explore specific implications for event management
3 identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.

On completion of this unit, students should be able to:

  1. comprehend and evaluate the role of festivals and special events in contemporary society
    • GA4:
    • GA7:
  2. identify and discuss the various planning processes of the events industry and explore specific implications for event management
    • GA1:
    • GA4:
  3. identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.
    • GA4:
    • GA7:

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.

  • Holmes, K, Hughes, M, Mair, J & Carlsen, J, 2015, Events and Sustainability, 1st edn, Routledge, Abingdon. ISBN: UK978-0-415-74450-8.
Prescribed texts may change in future teaching periods.