UG Coursework Unit
Level of learning
Elaborates on strategic management issues from prior units. Theories about strategies and strategic management are studied alongside illustrative and analytical cases from tourism and hospitality industries, internationally and in Australia.
This unit covers the following areas:
- The history of strategy and an introduction to basic concepts
- Strategy formation in organisations
- External analysis: Opportunities, threats and strategy
- Internal analysis: Resources, capabilities and competitive advantage
- Dealing with competition: Business-level strategy
- More than one industry: Corporate-level strategy
- Implementing strategy
- Strategy and business ethics, CSR and the environment
- Strategic management in whole tourism systems: A final caveat.
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||demonstrate knowledge of theories relating to strategic management|
|2||critically analyse writings by different authors on strategic management|
|3||demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality.|
On completion of this unit, students should be able to:
demonstrate knowledge of theories relating to strategic management
critically analyse writings by different authors on strategic management
demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality.
- This textbook is available as a traditional paper-back book and as an e-book (please refer to the publisher’s website for further information) and it is your choice which format you choose to purchase : Lamont, M (Ed.), 2014, MNG00417 Strategic Management for Tourism and Hospitality Enterprises, Cengage, Melbourne. ISBN: 978-017358583.
- Prescribed text information is not currently available.