Availabilities:

Location Domestic International
Singapore - MDIS Session 1 Session 1,  3
Uzbekistan - MDIS Tashkent N/A Session 1,  3

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Advanced

Unit aim

Elaborates on strategic management issues from prior units. Theories about strategies and strategic management are studied alongside illustrative and analytical cases from tourism and hospitality industries, internationally and in Australia.

Unit content

This unit covers the following areas:

  1. The history of strategy and an introduction to basic concepts
  2. Strategy formation in organisations
  3. External analysis: Opportunities, threats and strategy
  4. Internal analysis: Resources, capabilities and competitive advantage
  5. Dealing with competition: Business-level strategy
  6. More than one industry: Corporate-level strategy
  7. Implementing strategy
  8. Strategy and business ethics, CSR and the environment
  9. Strategic management in whole tourism systems: A final caveat.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 demonstrate knowledge of theories relating to strategic management
2 critically analyse writings by different authors on strategic management
3 demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of theories relating to strategic management
    • GA1:
    • GA4:
  2. critically analyse writings by different authors on strategic management
    • GA1:
    • GA4:
  3. demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality.
    • GA1:
    • GA2:
    • GA4:

Prescribed texts

  • This textbook is available in several formats. It is available as a traditional paper-back book, or it is available as an e-book. Please refer to the publisher’s website for further information. It is your choice which format you choose to purchase: Lamont, M (Ed.), 2014, MNG00417 Strategic Management for Tourism and Hospitality Enterprises, Cengage, Melbourne. ISBN: 978-017358583.

  • This textbook is available as a traditional paper-back book and as an e-book (please refer to the publisher’s website for further information) and it is your choice which format you choose to purchase : Lamont, M (Ed.), 2014, MNG00417 Strategic Management for Tourism and Hospitality Enterprises, Cengage, Melbourne. ISBN: 978-017358583.
Prescribed texts may change in future teaching periods.