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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Advanced
Former School/College
Anti-requisites
Unit aim
Elaborates on strategic management issues from prior units. Theories about strategies and strategic management are studied alongside illustrative and analytical cases from tourism and hospitality industries, internationally and in Australia.
Unit content
This unit covers the following areas:
- The history of strategy and an introduction to basic concepts
- Strategy formation in organisations
- External analysis: Opportunities, threats and strategy
- Internal analysis: Resources, capabilities and competitive advantage
- Dealing with competition: Business-level strategy
- More than one industry: Corporate-level strategy
- Implementing strategy
- Strategy and business ethics, CSR and the environment
- Strategic management in whole tourism systems: A final caveat.
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | demonstrate knowledge of theories relating to strategic management | |||||||
| 2 | critically analyse writings by different authors on strategic management | |||||||
| 3 | demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality. | |||||||
On completion of this unit, students should be able to:
-
demonstrate knowledge of theories relating to strategic management
- GA1:
- GA4:
-
critically analyse writings by different authors on strategic management
- GA1:
- GA4:
-
demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality.
- GA1:
- GA2:
- GA4:
Prescribed texts
- This textbook is available as a traditional paper-back book and as an e-book (please refer to the publisher’s website for further information) and it is your choice which format you choose to purchase : Lamont, M (Ed.), 2014, MNG00417 Strategic Management for Tourism and Hospitality Enterprises, Cengage, Melbourne. ISBN: 978-017358583.
- Prescribed text information is not currently available.