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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Advanced
Former School/College
Unit aim
Develops understanding of the importance and application of the research process to tourism and hospitality businesses. Explains, through a project-based teaching approach, how to develop a research question and choose the appropriate data collection, analysis and presentation methods. Students gain skills in the planning, preparation and design of a tourism or hospitality research project.
Unit content
- Introducing tourism research
- Beginning research
- Review of related literature
- Research design
- Quantitative methods
- Qualitative methods
- Selecting the sample
- Analysing the data
- Reporting the research
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | demonstrate understanding of the research planning process | |||||||
| 2 | demonstrate information literacy to write a literature review and explain its role in the research planning process | |||||||
| 3 | plan, design and present a research proposal in an appropriate and professional manner | |||||||
| 4 | identify limitations of research and related knowledge | |||||||
| 5 | demonstrate appropriate knowledge of basic qualitative and quantitative data collection methods and the analysis of these data. | |||||||
On completion of this unit, students should be able to:
-
demonstrate understanding of the research planning process
- GA1:
-
demonstrate information literacy to write a literature review and explain its role in the research planning process
- GA1:
-
plan, design and present a research proposal in an appropriate and professional manner
- GA1:
- GA2:
-
identify limitations of research and related knowledge
- GA1:
-
demonstrate appropriate knowledge of basic qualitative and quantitative data collection methods and the analysis of these data.
- GA1:
- GA3:
Prescribed texts
- Jennings, G, 2010, Tourism Research, 2nd edn, Wiley, Milton. ISBN: 9781742164601.
- Jennings, G, 2010, Tourism Research, 2nd edn, Wiley, Milton. ISBN: 9781742164601.