Availabilities:

Location Domestic International
Gold Coast Session 2 Session 2
Online Session 2 N/A

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Introductory

Unit aim

Develops an understanding of the entrepreneurial function in the allied health, sport and fitness industries, techniques for locating new ventures and undertaking feasibility studies, and provides students with the opportunity to develop and present a business plan related to an allied health or sporting/fitness enterprise.

Unit content

Topic 1: The nature of small business
Topic 2: Commercial allied health, sport and fitness organisations
Topic 3: The entrepreneur and entrepreneurship
Topic 4: Researching and analysing business opportunities
Topic 5: Getting started in small business: planning and legal issues
Topic 6: Managing key functions: marketing
Topic 7: Managing key functions: financial management
Topic 8: Managing key functions: operations
Topic 9: Managing key functions: human resource management
Topic 10: Managing growth and transition

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 explain the nature of entrepreneurship and discuss the challenges facing entrepreneurs in the allied health, sport/recreation and health/fitness industries
2 describe techniques for locating new ventures and undertaking feasibility studies
3 critically reflect on the opportunities for self-employment in the allied health, sport/recreation and health/fitness industries
4 identify information needs and sources for effective business planning
5 present a comprehensive business plan for a new venture in the allied health, sport/recreation or health/fitness industry.

On completion of this unit, students should be able to:

  1. explain the nature of entrepreneurship and discuss the challenges facing entrepreneurs in the allied health, sport/recreation and health/fitness industries
    • GA1:
    • GA4:
    • GA5:
  2. describe techniques for locating new ventures and undertaking feasibility studies
    • GA1:
    • GA2:
    • GA4:
    • GA5:
  3. critically reflect on the opportunities for self-employment in the allied health, sport/recreation and health/fitness industries
    • GA2:
    • GA5:
  4. identify information needs and sources for effective business planning
    • GA1:
    • GA4:
    • GA5:
  5. present a comprehensive business plan for a new venture in the allied health, sport/recreation or health/fitness industry.
    • GA1:
    • GA2:
    • GA4:
    • GA6:

Prescribed texts

  • Schaper, M, Volery, T, Weber, P & Lewis, K, 2011, Entrepreneurship and Small Business, 3rd Asia-Pacific edn, John Wiley & Sons, Milton, Qld. ISBN: 9781742164625.
Prescribed texts may change in future study periods.