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Not currently available in 2017

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Advanced

Former School/College

Former School of Health and Human Sciences

Pre-requisites

MKT00320 - Sport Marketing OR MKT00205 - Sport Promotion and Public Relations

Unit aim

A practical, professional workshop in the process of interpreting, organising and delivering recreation programmes and services. Concentrates on programme planning, leadership and evaluation.

Unit content

  • Elements of conceptualising and planning programmes and events
  • The special characteristics of major or special events
  • The impacts of special events
  • The coordination and administration of special events Risk management in relation to facilities, programmes and special events
  • The evaluation process in relation to programmes and special events
  • The venue, logistics and marketing in relation to programmes and special events

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Discuss the major principles and practices involved in the effective planning, delivery and management of events, facilities and programmes.
2 Describe the special characteristics of major events, event planning stages and organisation.
3 Demonstrate ability to work collaboratively within a team through the planning and implementation of a special event project.
4 Discuss the pivotal issues, procedures and evaluation processes involved in event management.
5 Explain the role of the event manager and apply this knowledge to the sport industry;
6 Describe the importance and key elements of risk management in relation to facilities and events;
7 Describe the role of the venue, logistics and marketing in relation to events.

On completion of this unit, students should be able to:

  1. Discuss the major principles and practices involved in the effective planning, delivery and management of events, facilities and programmes.
    • GA1:
    • GA4:
  2. Describe the special characteristics of major events, event planning stages and organisation.
    • GA1:
    • GA4:
  3. Demonstrate ability to work collaboratively within a team through the planning and implementation of a special event project.
    • GA1:
    • GA4:
    • GA6:
  4. Discuss the pivotal issues, procedures and evaluation processes involved in event management.
    • GA1:
    • GA4:
  5. Explain the role of the event manager and apply this knowledge to the sport industry;
    • GA1:
    • GA4:
    • GA6:
  6. Describe the importance and key elements of risk management in relation to facilities and events;
    • GA1:
    • GA4:
  7. Describe the role of the venue, logistics and marketing in relation to events.
    • GA1:
    • GA4: