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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Intermediate

Unit aim

Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.

Unit content

Topic 1: Definitions, categories and attributes of special events

Topic 2: Economic and political exploitation of events 

Topic 3: Social, cultural and environmental impacts

Topic 4: Event governance, organisational structures, and stakeholders

Topic 5: Grants and governmental support 

Topic 6: Sponsorship, evaluation, and Return on Investment (ROI)

Topic 7: Production planning 

Topic 8: Hazard and emergency management

Topic 9: Operations management

Topic 10: Event promotion and media relations

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Examine the social, political, economic, and environmental issues associated with events. Ethical practice Cultural competence
2 Analyse and evaluate policy, management and planning processes applied to events Knowledge of a discipline Cultural competence
3 Evaluate and critically analyse the governance factors required for the successful organisation of an event. Ethical practice Knowledge of a discipline Cultural competence

On completion of this unit, students should be able to:

  1. Examine the social, political, economic, and environmental issues associated with events.
    • GA3: Ethical practice
    • GA7: Cultural competence
  2. Analyse and evaluate policy, management and planning processes applied to events
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  3. Evaluate and critically analyse the governance factors required for the successful organisation of an event.
    • GA3: Ethical practice
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence