PG Coursework Unit
Level of learning
Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.
Topic 1: Definitions, categories and attributes of special events
Topic 2: Economic and political exploitation of events
Topic 3: Social, cultural and environmental impacts
Topic 4: Event governance, organisational structures, and stakeholders
Topic 5: Grants and governmental support
Topic 6: Sponsorship, evaluation, and Return on Investment (ROI)
Topic 7: Production planning
Topic 8: Hazard and emergency management
Topic 9: Operations management
Topic 10: Event promotion and media relations
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Examine the social, political, economic, and environmental issues associated with events.|
|2||Analyse and evaluate policy, management and planning processes applied to events|
|3||Evaluate and critically analyse the governance factors required for the successful organisation of an event.|
On completion of this unit, students should be able to:
Examine the social, political, economic, and environmental issues associated with events.
Analyse and evaluate policy, management and planning processes applied to events
Evaluate and critically analyse the governance factors required for the successful organisation of an event.
- Charles Bladen, Emma Abson, James Kennell and Nick Wilde, 2012, Events Management: An Introduction, 1st Edition, Routledge. ISBN: 978-0415577427.