Availabilities:

Location Domestic International
Gold Coast Session 3 Session 3
Online Session 3 Session 3,  3
Singapore - MDIS N/A Session 3

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Intermediate

Former School/College

Former School of Business and Tourism

Unit aim

Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.

Unit content

Topic 1    Definitions, categories and attributes of special events

Topic 2    Economic and political exploitation of events 

Topic 3   Social, cultural and environmental impacts

Topic 4   Event governance, organisational structures, and stakeholders

Topic 5   Grants and governmental support 

Topic 6   Sponsorship, evaluation, and Return on Investment (ROI)

Topic 7   Production planning 

Topic 8   Hazard and emergency management

Topic 9  Operations management

Topic 10  Event promotion and media relations 

 

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Examine the social, political, economic, and environmental issues associated with events.
2 Analyse and evaluate policy, management and planning processes applied to events
3 Evaluate and critically analyse the governance factors required for the successful organisation of an event.

On completion of this unit, students should be able to:

  1. Examine the social, political, economic, and environmental issues associated with events.
    • GA3:
    • GA7:
  2. Analyse and evaluate policy, management and planning processes applied to events
    • GA4:
    • GA7:
  3. Evaluate and critically analyse the governance factors required for the successful organisation of an event.
    • GA3:
    • GA4:
    • GA7:

Prescribed texts

  • No prescribed texts.
Prescribed texts may change in future teaching periods.