Availabilities:

Location Domestic International
Gold Coast Session 3 Session 3
Online Session 3 Session 3,  3
Singapore - MDIS N/A Session 3
Sydney - The Hotel School Session 3 Session 3

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Intermediate

Unit aim

Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.

Unit content

Topic 1    Events as celebration

Topic 2    Event Planning process 

Topic 3   Human resource management

Topic 4   Event concept, feasibility and design

Topic 5   Content, venue and facility selection 

Topic 6   Budget and financial controls

Topic 7   Logistics and operational planning

Topic 8   Risk management

Topic 9  Operations Management

Topic 10  Marketing and promotion  

Topic 11 Sponsorship

Topic 12 Event Evaluation

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Examine the social, political, economic, and environmental issues associated with events.
2 Analyse and evaluate policy, management and planning processes applied to events
3 Evaluate and critically analyse the governance factors required for the successful organisation of an event.

On completion of this unit, students should be able to:

  1. Examine the social, political, economic, and environmental issues associated with events.
    • GA4:
    • GA7:
  2. Analyse and evaluate policy, management and planning processes applied to events
    • GA3:
    • GA4:
    • GA7:
  3. Evaluate and critically analyse the governance factors required for the successful organisation of an event.
    • GA3:
    • GA4:
    • GA7:

Prescribed texts

  • No prescribed texts.
Prescribed texts may change in future teaching periods.