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Unit Summary
Unit type
PG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Unit aim
Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.
Unit content
Topic 1 Events as celebration
Topic 2 Event Planning process
Topic 3 Human resource management
Topic 4 Event concept, feasibility and design
Topic 5 Content, venue and facility selection
Topic 6 Budget and financial controls
Topic 7 Logistics and operational planning
Topic 8 Risk management
Topic 9 Operations Management
Topic 10 Marketing and promotion
Topic 11 Sponsorship
Topic 12 Event Evaluation
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | Examine the social, political, economic, and environmental issues associated with events. | |||||||
| 2 | Analyse and evaluate policy, management and planning processes applied to events | |||||||
| 3 | Evaluate and critically analyse the governance factors required for the successful organisation of an event. | |||||||
On completion of this unit, students should be able to:
-
Examine the social, political, economic, and environmental issues associated with events.
- GA4:
- GA7:
-
Analyse and evaluate policy, management and planning processes applied to events
- GA3:
- GA4:
- GA7:
-
Evaluate and critically analyse the governance factors required for the successful organisation of an event.
- GA3:
- GA4:
- GA7:
Prescribed texts
- No prescribed texts.