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Gold Coast
Melbourne - The Hotel School
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Session2, 2
Sydney - The Hotel School

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Intermediate

Unit aim

Examines and evaluates the functional areas of management and marketing of the Business Events industry at both the strategic and operational level, nationally and internationally. Key factors and issues affecting the future of the industry are reviewed and evaluated. This is achieved by critical evaluation and synthesis of recent academic research and innovative industry best practice. 

Unit content

Topic 1.   Business events industry profile and characteristics
Topic 2.   Conference procedures and formats
Topic 3.   Exhibitions and trade fairs
Topic 4.   Destinations and venues
Topic 5.   Business Events structure and interrelationships
Topic 6.   Planning, organising, staging and management of conferences and exhibitions
Topic 7.   Marketing and sponsorship for business events
Topic 8.   Briefs and Bids
Topic 9.   Technological systems and software for business events
Topic 10.  Current issues and trends

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Critically analyse and evaluate the significance of the Business Events industry both nationally and internationally Intellectual rigour Knowledge of a discipline Cultural competence
2 Identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events Intellectual rigour Knowledge of a discipline
3 Examine current global issues associated with business events and evaluate the impacts on the future direction of the industry. Knowledge of a discipline Cultural competence

On completion of this unit, students should be able to:

  1. Critically analyse and evaluate the significance of the Business Events industry both nationally and internationally
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  2. Identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  3. Examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence

Prescribed texts

  • Rodgers, T, 2013, Conferences and Conventions , 3rd edn, Routledge, Abington UK. ISBN: 978-0-415-52669-2.
Prescribed texts may change in future study periods.