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Unit of Study MNG00114 - Competitive Strategy (2016)

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Unit Snapshot

Unit description

The strategy process is vital to the success of an organisation. It is an ongoing process of applying strategic thinking to the challenge of finding effective responses to dynamic competitive environments whilst making optimal use of resources and capabilities. The aim is to find a strategic direction for the organisation that secures sustainable competitive advantage and its long-term viability and success. Whilst ensuring sound knowledge and application of established strategy frameworks and tools, the unit also requires students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit requires students to integrate and apply knowledge and competences gained in previous units.

Unit content

1.   The history of strategy and an introduction to basic concepts
2.   Schools of Thought and Strategy Formation
3.   External Analysis
4.   Internal Analysis
5.   Business Level Strategy
6.   Corporate Level Strategy
7.   International Business Strategy
8.   Corporate governance, business ethics, corporate social responsibility and strategy
9.   Implementing Strategy
10. Strategic management in partly industrialised contexts

Availabilities

Location Domestic International
China - TUST N/A Session 2,  3
Gold Coast Session 1 Session 1
Melbourne Session 1 Session 1,  3
Melbourne - The Hotel School Session 1,  3 Session 1,  3
Online Session 1,  3 Session 1,  3,  3
Papua New Guinea - IBSU Enga N/A Session 1
Papua New Guinea - IBSU Port Moresby N/A Session 1
Singapore - MDIS N/A Session 2
Sydney Session 1 Session 1
Sydney - The Hotel School Session 1,  3 Session 1,  3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
2 critically appraise and apply sound principles of ethical leadership and responsibility to the strategy process
3 leverage knowledge gained in earlier units in working effectively with others to develop and apply skills in conducting strategic analysis, and subsequently, developing and communicating strategic options across a variety of industries and competitive situations
4 understand and apply strategic thinking and practice in relation to the particular context of international business
5 apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes

On completion of this unit, students should be able to:

  1. define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
    • GA1:
    • GA4:
  2. critically appraise and apply sound principles of ethical leadership and responsibility to the strategy process
    • GA6:
  3. leverage knowledge gained in earlier units in working effectively with others to develop and apply skills in conducting strategic analysis, and subsequently, developing and communicating strategic options across a variety of industries and competitive situations
    • GA1:
    • GA4:
    • GA6:
  4. understand and apply strategic thinking and practice in relation to the particular context of international business
    • GA1:
    • GA4:
  5. apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes
    • GA1:
    • GA4:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.