Availabilities:

Location Domestic International
Gold Coast Session 2 Session 2
Online Session 2,  3 Session 2,  2,  3
Papua New Guinea - IBSU Port Moresby N/A Session 2
Singapore - MDIS N/A Session 1,  2,  3

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Advanced

Former School/College

Former School of Business and Tourism

Pre-requisites

144 Credit Points

Anti-requisites

MNG00417 - Strategic Management for Tourism and Hospitality Enterprises

Unit aim

The strategy process is vital to the success of an organisation. It is an ongoing process of applying strategic thinking to the challenge of finding effective responses to dynamic competitive environments whilst making optimal use of resources and capabilities. The aim is to find a strategic direction for the organisation that secures sustainable competitive advantage and its long-term viability and success. Whilst ensuring sound knowledge and application of established strategy frameworks and tools, the unit also requires students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit requires students to integrate and apply knowledge and competences gained in previous units. Case studies and a business simulation ensure students apply their knowledge and skills to real business situations.

Unit content

  1. Thinking about Strategy
  2. Leadership Responsibility and Strategy
  3. Analysing External Context.
  4. Analysing Internal Capabilities
  5. Business Strategy and Competitive Advantage.
  6. Corporate-Level Strategies.
  7. Innovation, Integration and Cooperation.
  8. International Business and Strategy.
  9. Change, Politics and Practice.
  10. Aligning Strategy

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
2 critically appraise and apply sound principles of ethical leadership and responsibility to the strategy process
3 work effectively with others to develop and apply skills in conducting and communicating strategic analysis in a variety of industries and competitive situations
4 work effectively with others to apply creative and analytical skills to develop strategic options, make appropriate choices, and communicate that effectively
5 understand and apply strategic thinking and practice in relation to the particular context of international business
6 apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes
7 integrate and apply knowledge and skills gained in earlier units and carry a holistic understanding of strategy and business into future work.

On completion of this unit, students should be able to:

  1. define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
    • GA1:
    • GA4:
  2. critically appraise and apply sound principles of ethical leadership and responsibility to the strategy process
    • GA3:
    • GA6:
  3. work effectively with others to develop and apply skills in conducting and communicating strategic analysis in a variety of industries and competitive situations
    • GA1:
    • GA2:
    • GA4:
    • GA6:
  4. work effectively with others to apply creative and analytical skills to develop strategic options, make appropriate choices, and communicate that effectively
    • GA1:
    • GA2:
    • GA4:
    • GA6:
  5. understand and apply strategic thinking and practice in relation to the particular context of international business
    • GA1:
    • GA4:
    • GA7:
  6. apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes
    • GA1:
    • GA3:
    • GA4:
    • GA6:
  7. integrate and apply knowledge and skills gained in earlier units and carry a holistic understanding of strategy and business into future work.
    • GA1:
    • GA4:
    • GA5:

Prescribed texts

  • Johnson, G, Scholes, K & Whittington, R, 2012, Fundamentals of Strategy, 2nd edn, Pearson, Harlow (UK). ISBN: 9780273757252.

  • Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P., 2015, Fundamentals of Strategy, 3rd edn, Pearson, Harlow (UK). ISBN: 9781292017211.

  • Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regner, P, 2015, Fundamentals of Strategy, 3rd edn, Pearson, Harlow (UK). ISBN: 9781292017211.
Prescribed texts may change in future teaching periods.