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Unit of Study MKT20001 - Marketing and Promotion for Sport, Exercise and Allied Health (2019)

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Unit Snapshot

Unit description

Develops students' understanding and knowledge of marketing and promotion theory as it relates to sport, exercise and allied health organisations.  Students will acquire knowledge and skills related to a range of strategies that can help these organisations to be more successful in this highly competitive market place.

Unit content

  • Marketing of sport, exercise and allied health organisations
  • Understanding why marketing the sport, exercise and allied health industry is different to the marketing of traditional products and services
  • The role of branding and logo design as a communication strategy
  • Pricing strategies for sport, exercise and allied health organisations
  • The role of research in the sport, exercise and allied health industries
  • Developing a marketing plan for the sport, exercise and allied health organisation
  • Target marketing
  • Consumer behaviour in the sport, exercise and allied health industries
  • Writing media copy for print and electronic news
  • Creating media attention in a crowded media environment
  • Sponsorship and its role in sport, exercise and allied health organisations
  • Developing a sponsorship proposal

Availabilities

Location Domestic International
Online Session 1 Session 1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 describe and identify the information sources for effective marketing decision-making and market research.
2 develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumers
3 create news stories, develop and distribute news releases to the media and evaluate their effectiveness
4 utilise desktop publication techniques to produce public relations and advertising materials
5 understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposals
6 work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans.

On completion of this unit, students should be able to:

  1. describe and identify the information sources for effective marketing decision-making and market research.
    • GA1:
    • GA4:
  2. develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumers
    • GA1:
    • GA4:
    • GA6:
  3. create news stories, develop and distribute news releases to the media and evaluate their effectiveness
    • GA1:
    • GA4:
    • GA6:
  4. utilise desktop publication techniques to produce public relations and advertising materials
    • GA1:
    • GA6:
  5. understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposals
    • GA4:
  6. work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans.
    • GA1:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.