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Unit of Study MKT10727 - Digital Marketing (2017)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 analyse and discuss current and emerging trends in digital marketing, including mobile technology
2 evaluate strategies for segmenting and targeting customers in a digital marketing environment
3 analyse and apply the strategies used in developing the marketing mix for digital marketing, including pricing, product, distribution and promotion
4 demonstrate creativity and innovation in the application of digital marketing strategies
5 create an e-marketing plan.

On completion of this unit, students should be able to:

  1. analyse and discuss current and emerging trends in digital marketing, including mobile technology
    • GA4:
  2. evaluate strategies for segmenting and targeting customers in a digital marketing environment
    • GA4:
  3. analyse and apply the strategies used in developing the marketing mix for digital marketing, including pricing, product, distribution and promotion
    • GA1:
  4. demonstrate creativity and innovation in the application of digital marketing strategies
    • GA2:
  5. create an e-marketing plan.
    • GA4:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.