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Unit of Study MKT10726 - Social Marketing (2018)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Appraise social issues and recommend appropriate and creative strategies that utilise marketing tools for change or adoption of positive social behaviour for the individual and the benefit of society at large
2 Evaluate the issues faced by governments and non-profit organisations in influencing society's thinking and behaviour
3 Develop and apply the social marketing planning and evaluation process creatively to a practical situation and through this understand the important role of behaviour change in society
4 Critique the use of marketing tools for social benefit. Where can marketing techniques be utilised to cause positive change and where not?
5 Respond appropriately to cultural issues relating to social marketing.

On completion of this unit, students should be able to:

  1. Appraise social issues and recommend appropriate and creative strategies that utilise marketing tools for change or adoption of positive social behaviour for the individual and the benefit of society at large
    • GA2:
    • GA4:
    • GA6:
    • GA7:
  2. Evaluate the issues faced by governments and non-profit organisations in influencing society's thinking and behaviour
    • GA4:
    • GA6:
    • GA7:
  3. Develop and apply the social marketing planning and evaluation process creatively to a practical situation and through this understand the important role of behaviour change in society
    • GA2:
    • GA4:
    • GA6:
    • GA7:
  4. Critique the use of marketing tools for social benefit. Where can marketing techniques be utilised to cause positive change and where not?
    • GA2:
    • GA4:
    • GA6:
    • GA7:
  5. Respond appropriately to cultural issues relating to social marketing.
    • GA2:
    • GA4:
    • GA6:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.