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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Unit aim
Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.
Unit content
Topic 1: Activities, profile and benefits
Topic 2: Industry Structure
Topic 3: B2B marketing – Clients and ROI
Topic 4: Program design
Topic 5: Venues
Topic 6: Destinations
Topic 7: Bids and Briefs
Topic 8: Income sources (registration, sponsorship, exhibition, grants)
Topic 9: Planning for On site operations – Meetings
Topic 10: Exhibition and Trade Fair management
Topic 11: Marketing to attendees
Topic 12: Conference and Exhibition Software
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | Comprehend and evaluate the significance of business events regionally, nationally and internationally | |||||||
| 2 | Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions. | |||||||
| 3 | Identify and explore resource supply and budgetary considerations in the planning and operation of a business event | |||||||
| 4 | Plan, develop and present a bid proposal to host a conference and exhibition. | |||||||
On completion of this unit, students should be able to:
-
Comprehend and evaluate the significance of business events regionally, nationally and internationally
- GA7:
-
Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions.
- GA4:
-
Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
- GA4:
-
Plan, develop and present a bid proposal to host a conference and exhibition.
- GA4:
- GA6:
Prescribed texts
- There are two text books used for this unit, however the prescribed text is: George Fenich, 2012, Meetings, Expositions, Events and Conventions, International Edition, 3rd edn, Pearson, New Jersey USA. ISBN: 13:987-0-13-271991-9.
- There are two text books used for this unit, however the prescribed text is: George Fenich, 2012, Meetings, Expositions, Events and Conventions, International Edition, 3rd edn, Pearson, New Jersey USA. ISBN: 13:987-0-13-271991-9.