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Unit of Study MKT01420 - Convention and Exhibition Planning (2015)

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Unit Snapshot

Unit description

Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.

Unit content

Topic 1           Business events – conventions, exhibitions, and product launches

Topic 2           The Business Events industry structure

Topic 3           Clients and business to business marketing

Topic 4           Briefs and bids

Topic 5           Destinations and venues

Topic 6           Program design and virtual meetings

Topic 7           Meeting management software

Topic 8           Budgeting 

Topic 9           Marketing to attendees

Topic 10        Return on Investment (ROI)

Availabilities

Location Domestic International
Gold Coast Session 1 Session 1
Online Session 1,  3 Session 1,  1,  3
Singapore - MDIS N/A Session 3
Sydney - The Hotel School Session 1 Session 1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Comprehend and evaluate the significance of business events regionally, nationally and internationally
2 Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions.
3 Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
4 Plan, develop and present a bid proposal to host a conference and exhibition.

On completion of this unit, students should be able to:

  1. Comprehend and evaluate the significance of business events regionally, nationally and internationally
    • GA7:
  2. Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions.
    • GA4:
  3. Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
    • GA4:
  4. Plan, develop and present a bid proposal to host a conference and exhibition.
    • GA4:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.