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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Unit aim
Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.
Unit content
Topic 1 Business events – conventions, exhibitions, and product launches
Topic 2 The Business Events industry structure
Topic 3 Clients and business to business marketing
Topic 4 Briefs and bids
Topic 5 Destinations and venues
Topic 6 Program design and virtual meetings
Topic 7 Meeting management software
Topic 8 Budgeting
Topic 9 Marketing to attendees
Topic 10 Return on Investment (ROI)
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | Comprehend and evaluate the significance of business events regionally, nationally and internationally | |||||||
| 2 | Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions. | |||||||
| 3 | Identify and explore resource supply and budgetary considerations in the planning and operation of a business event | |||||||
| 4 | Plan, develop and present a bid proposal to host a conference and exhibition. | |||||||
On completion of this unit, students should be able to:
-
Comprehend and evaluate the significance of business events regionally, nationally and internationally
- GA7:
-
Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions.
- GA4:
-
Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
- GA4:
-
Plan, develop and present a bid proposal to host a conference and exhibition.
- GA4:
- GA6:
Prescribed texts
- Fenich, GG, 2012, Meetings, Expositions, Events and Conventions, 3rd edn, Pearson, Upper Saddle River. ISBN: 10: 0-13-271991-6.
- Fenich, GG, 2012, Meetings, Expositions, Events and Conventions, 3rd edn, Pearson, Upper Saddle River. ISBN: 10: 0-13-271991-6.