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Unit of Study MKT00905 - Strategic Marketing of Destinations and Hotels (2014)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 analyse and synthesise concepts and theories related to strategic marketing for tourism and hospitality products and experiences from recent academic and industry sources
2 evaluate important elements of an effective marketing strategy for tourism and hospitality products and experiences
3 examine best practice and innovative marketing strategies for tourism and hospitality products and experiences
4 develop a marketing strategy for a particular tourism or hospitality operation
5 critically discuss the role of strategic marketing to achieve sustainable tourism and ameliorate crisis impacts.

On completion of this unit, students should be able to:

  1. analyse and synthesise concepts and theories related to strategic marketing for tourism and hospitality products and experiences from recent academic and industry sources
    • GA1:
    • GA4:
  2. evaluate important elements of an effective marketing strategy for tourism and hospitality products and experiences
    • GA1:
    • GA2:
    • GA4:
  3. examine best practice and innovative marketing strategies for tourism and hospitality products and experiences
    • GA1:
    • GA2:
    • GA4:
  4. develop a marketing strategy for a particular tourism or hospitality operation
    • GA1:
    • GA2:
    • GA4:
  5. critically discuss the role of strategic marketing to achieve sustainable tourism and ameliorate crisis impacts.
    • GA1:
    • GA3:
    • GA4:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.