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Unit of Study MKT00320 - Sport Marketing (2014)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Describe and identify the information sources for effective marketing decision-making.
2 Identify the steps necessary to undertake sport and fitness industry market research.
3 Develop and evaluate marketing plans for selected sport and fitness organisations.
4 Have an appreciation for the role played by sponsorship in the sport industry and the development of sponsorship proposals.
5 Work effectively within a “team” environment in the development of sector specific marketing strategies.

On completion of this unit, students should be able to:

  1. Describe and identify the information sources for effective marketing decision-making.
    • GA1:
    • GA5:
    • GA6:
  2. Identify the steps necessary to undertake sport and fitness industry market research.
    • GA1:
  3. Develop and evaluate marketing plans for selected sport and fitness organisations.
    • GA1:
    • GA5:
    • GA6:
  4. Have an appreciation for the role played by sponsorship in the sport industry and the development of sponsorship proposals.
    • GA6:
  5. Work effectively within a “team” environment in the development of sector specific marketing strategies.
    • GA1:
    • GA5:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.