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Not currently available in 2016

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Unit aim

Focuses on developing practical skills in the areas of sport promotion and public relations. There is an emphasis on how these relate to the effective operation and communication strategies in the areas of sport and fitness organisations.

Unit content

Topic 1: Sport promotion and public relations: An overview
Topic 2: Developing a typical promotional plan
Topic 3: Communication theory as it relates to sport promotion
Topic 4: Writing the basic media release
Topic 5: Branding and logo design
Topic 6: Newsletters
Topic 7: Guidelines for effective radio and television news
Topic 8: Flyers, posters and brochures
Topic 9: Advertising
Topic 10: Crisis management in sport
Topic 11: New Media
Topic 12: Creating media attention

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 develop innovative publicity and promotional strategies for the sport and fitness market place
2 create news stories, develop and distribute news releases to the media and evaluate their effectiveness
3 identify the major factors in the development of promotion and advertising programs for the sport and fitness industries
4 utilising computer technology to produce public relations and advertising materials
5 plan, deliver and critique oral presentations, and work effectively within a "team" environment in the development of promotional strategies and/or plans

On completion of this unit, students should be able to:

  1. develop innovative publicity and promotional strategies for the sport and fitness market place
    • GA2:
    • GA6:
  2. create news stories, develop and distribute news releases to the media and evaluate their effectiveness
    • GA1:
    • GA2:
    • GA6:
  3. identify the major factors in the development of promotion and advertising programs for the sport and fitness industries
    • GA1:
    • GA2:
  4. utilising computer technology to produce public relations and advertising materials
    • GA1:
  5. plan, deliver and critique oral presentations, and work effectively within a "team" environment in the development of promotional strategies and/or plans
    • GA1:
    • GA2:
    • GA6: