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Unit of Study MKT00150 - Global Marketing (2015)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 explain how the international environment impacts upon global marketing activities
2 compare marketing-mix management in domestic and foreign markets
3 discuss the impact of culture on international communications
4 assess the future of global marketing.

On completion of this unit, students should be able to:

  1. explain how the international environment impacts upon global marketing activities
    • GA1:
    • GA3:
    • GA4:
    • GA7:
  2. compare marketing-mix management in domestic and foreign markets
    • GA1:
    • GA4:
    • GA7:
  3. discuss the impact of culture on international communications
    • GA1:
    • GA3:
    • GA4:
    • GA7:
  4. assess the future of global marketing.
    • GA1:
    • GA3:
    • GA4:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.