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Unit of Study MKT00128 - Tourism and Hospitality Sales and Promotion (2019)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 classify segments in tourism and hospitality businesses
2 explain the components of the promotions mix
3 evaluate the effectiveness of print ad design using advertising and communications theory
4 identify and implement appropriate promotional techniques
5 understand the role of public and media relations and develop appropriate tools such as media releases.

On completion of this unit, students should be able to:

  1. classify segments in tourism and hospitality businesses
    • GA4:
  2. explain the components of the promotions mix
    • GA4:
    • GA6:
  3. evaluate the effectiveness of print ad design using advertising and communications theory
    • GA2:
    • GA4:
    • GA6:
  4. identify and implement appropriate promotional techniques
    • GA2:
    • GA4:
  5. understand the role of public and media relations and develop appropriate tools such as media releases.
    • GA2:
    • GA4:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.