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Unit of Study MKT00106 - Marketing Research (2017)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 develop problem analysing skills and the ability to translate a marketing problem into a feasible research question
2 provide a working knowledge of the concepts and methods of marketing research
3 to educate students as to how to conduct a thorough literature review on a specific topic
4 to provide students with the expertise to enable them to design their own research projects from identifying gaps in the specific literatures
5 develop a high level of knowledge of the applications of marketing research in the organisation and its usefulness in strategy formulation.

On completion of this unit, students should be able to:

  1. develop problem analysing skills and the ability to translate a marketing problem into a feasible research question
    • GA1:
    • GA4:
    • GA6:
  2. provide a working knowledge of the concepts and methods of marketing research
    • GA1:
    • GA4:
    • GA6:
  3. to educate students as to how to conduct a thorough literature review on a specific topic
    • GA4:
    • GA5:
    • GA6:
  4. to provide students with the expertise to enable them to design their own research projects from identifying gaps in the specific literatures
    • GA1:
    • GA2:
    • GA6:
  5. develop a high level of knowledge of the applications of marketing research in the organisation and its usefulness in strategy formulation.
    • GA2:
    • GA3:
    • GA6:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.