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Unit of Study MKT00106 - Marketing Research (2015)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 demonstrate understanding of key concepts used in marketing research
2 translate managerial research problems into marketing research questions and design an appropriate survey-based marketing research plan
3 present and defend the marketing research plan orally
4 implement the marketing research plan — collect data, undertake basic data analysis using appropriate software, interpret results, draw meaningful conclusions and report
5 critically reflect on the marketing research plan and its implementation.

On completion of this unit, students should be able to:

  1. demonstrate understanding of key concepts used in marketing research
    • GA4:
  2. translate managerial research problems into marketing research questions and design an appropriate survey-based marketing research plan
    • GA1:
    • GA3:
    • GA4:
    • GA6:
  3. present and defend the marketing research plan orally
    • GA1:
    • GA3:
    • GA4:
    • GA6:
  4. implement the marketing research plan — collect data, undertake basic data analysis using appropriate software, interpret results, draw meaningful conclusions and report
    • GA1:
    • GA3:
    • GA4:
    • GA6:
  5. critically reflect on the marketing research plan and its implementation.
    • GA5:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.