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Unit of Study MKT00102 - Consumer Behaviour (2015)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 evaluate consumer behaviour and consumption theory in terms of marketing and consumption situations
2 analyse the principles and concepts of consumer behaviour and consumption theory and apply them to practitioner, public policy maker and consumption settings
3 explain the relationship between consumer behaviour and consumption theory, and marketing practice
4 research the behaviour of consumers and apply findings to marketing practice.

On completion of this unit, students should be able to:

  1. evaluate consumer behaviour and consumption theory in terms of marketing and consumption situations
    • GA1:
    • GA4:
    • GA5:
    • GA7:
  2. analyse the principles and concepts of consumer behaviour and consumption theory and apply them to practitioner, public policy maker and consumption settings
    • GA1:
    • GA4:
    • GA5:
    • GA7:
  3. explain the relationship between consumer behaviour and consumption theory, and marketing practice
    • GA1:
    • GA4:
    • GA5:
  4. research the behaviour of consumers and apply findings to marketing practice.
    • GA4:
    • GA5:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.